Meet the Tripsters

The Brand

Tripsteri is the most complete Travel Media Company in Finland founded in 2015 by professional journalists, most of whom have worked as travel writers for the majority of their life. We publish digital- and printed travel guides, mobile apps and travel podcasts. Our website is fueled by a community of independent travel writers from over 30 destinations, see

Tripsteri App has started its journey in Helsinki in 2017, and now we have broadened to neighboring Stockholm as well as Espoo, Porvoo, Lapland and Singapore. The App is available in English, Spanish, Finnish and Japanese and in Chinese!

Our Values

Tripsteri’s recommendations are honest yet sustainable, and we write with a tongue-in-cheek style, without being preachy. Our target groups are both foreign and domestic visitors, as well as the inhabitants of the destination that want to rediscover their hometown or build tours for friends coming to visit.

We invest in high-quality journalism, authentic travel experiences and the power of storytelling. We make experiences lively with well-curated text, beautiful pictures and virtual/augmented reality technology.


The Tripsteri App has won several awards, including the 2017 Uutisraivaaja media innovation grant from the Helsingin Sanomat Foundation, and second place in the 2018 Visit Finland Digital-Innovation contest. UN’s World Summit awarded Tripsteri App for being Finland’s best and most sustainable digital solution.We are members of the Finnish Association for Sustainable Tourism and we also have a Certificate of Sustainable Tourism Course from Perho Business College.

Paula Kultanen Ribas

CCO / PR & Communications Director, Managing Editor paula.kultanen (a) Spanish market contact person You can write me in Finnish, English and Spanish.

Siru Valleala

VP / Creative Content Manager, Editor-in-chief siru (a) Asian market contact person You can write me in Finnish and English.

Tuulia Kolehmainen

CEO / Art Director tuulia (a) Affiliates (Finland and international) You can write me in Finnish, English and Spanish.

Soile Vauhkonen

CFO / Content Creator soile (a) Scandinavian market contact person You can write me in Finnish, Swedish and English.

Panu Pahkamaa

CDO / Developer, UI & UX designer panu.pahkamaa (a)

Mika Vikström

CTO / Developer mika.vikstrom (a)

Photos © Eeva Anundi